10 Points Know Before Hiring an SEO Company
Are you a local business person looking to expand your digital footprint? Are you trying to grow your business through online lead generations and inquiries? Do you have a website but don’t know how Google works and how it will help your business? If you have answered any of the above questions positively, then this blog is perfect for you.
In this blog we will be discussing how digital marketing and SEO (Search Engine Optimization) works for any business – whether you are a small bakery or an apparel store, whether you are a start-up or a well-known old company, you all need SEO to rise above the crowd.
There are many SEO companies in the market, who make a lot of promises and don’t follow through. They speak “technical” jargon to mislead and do not give you any viable, long term solutions. So, as a prudent businessman, here is a list of 10 things you should know before you hire an SEO company.
What Is SEO?
Let’s get down to the brass tacks. What does the acronym SEO mean? Is it that important?
SEO is an acronym for Search Engine Optimization. SEO is a basket full of different digital marketing techniques that help in ranking a webpage in the SERPs (Search Engine Results Page). In simpler words, according to a digital marketing company, SEO makes your website visible to more and more people.
It draws in organic traffic to your website and improves the conversion ratio. SEO is an all-around activity that strengthens your company’s digital value and shoots up your brand name in the minds of netizens.
What Activities Are A Part Of SEO?
A digital marketing agency in Pune has stated that SEO involves a lot of activities working towards the same end goal, i.e. improving your website’s ranking on Google. Many perks follow a website which is highly ranked on Google such as – more organic traffic, more leads and more sales.
Following are the activities that constitute SEO:
- SEO Audit (for existing websites)
- Social Media Marketing
- Quality Link Building
- Target Audience Research
- Keyword Research
- Competitor Research
- Content Creation and Marketing
- SEO Analytics (using Google Webmaster Tools)
- Building A New Website/Redesigning an Existing Website
A good and legitimate SEO company will use all of the above activities to help your company’s web presence.
How Does My Website Affect My SEO?
This is a very important question, that is raised by a lot of clients of a digital marketing service in Pune. The website is the heart of the digital marketing department.
All of the traffic is driven to the website, the website contains lead generation forms, and the website is the gateway for customer-company interaction. Thus, your website needs to be in tip-top shape, and it needs to affirm to all of Google’s guidelines for SEO.
Following are some “good website” essentials:
- Quick loading time
- Eye-catchy layout, and graphics
- Mobile friendly
- HTTPS website – the S at the end makes the website secure.
- High quality and relevant content
- Meta tags – these tags help in search engine indexing.
- An XML sitemap – this ensures the Google crawler understands the layout of your website
- Social media connectivity – there need to be links and icons connecting your website to different social media platforms
- On-page SEO techniques – these ensure that the web page’s search engine rankings improve.
- Connectivity to Google Analytics and Google Webmaster tools
What Are the Different SEO Techniques Popularly Used?
Well, there are two popular SEO techniques – White Hat and Black Hat. White Hat SEO techniques are legal; search engine approved techniques that assist in optimization. Black Hat SEO techniques are illegal and could prove disastrous for your company’s digital marketing plans.
White Hat SEO techniques involve creating good quality content, using high-value keywords, geo-targeting and link building among other things. Black Hat SEO consists in tricking the search engine crawler into ranking your website higher by using techniques such as keyword stuffing, buying links, spamming and uploading duplicate content.
Black Hat SEO techniques have serious consequences. They can lead to penalties from Google and ultimately “sandboxing.” Sandboxing means Google puts your website out of all SERPs. It is removed from the world wide web’s listing until you get rid of all the Black Hat tactics.
Therefore, according to a digital marketing company in Pune, stick to an SEO company which works only with White Hat techniques.
What Type of Research Does A SEO Company Do for My Business?
The first step in SEO is research, research, and a little more research. A good SEO company will put in lots of efforts to research before creating a plan. According to the best SEO company, following are the types of researches that need to be done for SEO:
- Keyword research – this means listing down relevant keywords, attaching values and analytics to them, and understanding how they can be used for your business.
- Target audience research – this involves creating an ideal buyer persona which will help in generating the right kind of content.
- Competitor research – what are your competitors doing? How is it helping them? What can we do that will benefit you more? These are the kinds of questions that competitor research will answer.
Is Content Important To SEO?
Yes, it is. Content is king. The better-quality content you put up on your website, the better SEO rankings you are going to see. Content is what attracts your target audience to your website. Good content, in the opinion of a digital marketing service in Pune, helps in retention of visitors and improves conversion.
Your target audience wants to learn more about your products and services. They want tips and tricks to improve their lives using your services. They want to see informative and exciting images and videos. If you have good content people are going to revisit your website and share its content on social media.
Google has strict guidelines about web content. They rank pages based on the content. If your content is original, high quality and relevant, then your website has higher chances of making it to the top of SERPs.
What Is All the Fuss About Link Building?
Link building is a vital element of SEO. SEO companies emphasize a lot on link building but never really get around to explaining what it is. Link building is essentially creating a network of links that make your website relevant and authoritative in the eyes of the search engine crawler.
Good quality links have a positive impact on search engine rankings, whereas broken links or spam links can lead to downgrading in SERPs. Hence, your SEO company needs to ensure it continually works on creating new links as well as testing old ones, said a digital marketing company in Pune.
How Long Does It Take to Optimize A Website?
This is a tough question, with no right or perfect answer. SEO techniques are not one size fits all. They need to be customized according to your business for good results.
For example- a pharmacy needs more local SEO techniques to improve its Search Engine rankings.
Another aspect is the competitiveness in the keywords that you will be targeting. If it’s a high-value keyword then it will take a longer time to optimize your webpage.
Thus, the time required to optimize a website will vary from business to business. If any SEO company is promising you overnight improvement in rankings, then consider it a red flag and rethink your decision.
Is SEO Measurable?
Yes, absolutely! SEO is measurable; anyone who tells you otherwise is lying. Google Analytics and Google Webmaster Tools help an SEO company in tracking and analyzing traffic on any website.
Google tools allow companies to generate reports and understand what is happening on the website. There are numbers relating to bounce rate, conversion rate, and high traffic pages, etc. available in the tools.
Many other professional SEO tools let digital marketing services in Pune, analyze the source of traffic, time spent, etc. Thus, it is clear that SEO is measurable, which means a good SEO company will provide you with details of how they are optimizing your website and what outcome is seen.
How Do I Know Whether A SEO Company Is the Right Fit for My Business?
You are going to have a long-term association with an SEO company. Hence, it is important to check whether or not you are the right fit for each other. You can look at various aspects of the SEO company before you make a decision, such as:
- How is their online presence? (Are they a top-ranking SEO company or not)
- What are their customers saying about them? (client testimonials and reviews)
- Do they have enough expertise and experience in SEO?
- Do they understand your business and its needs?
- Are they transparent and accountable?
If you can answer these basic questions and are comfortable with the answers you get, then you have found the right SEO company for you!
Digital marketing is a glitzy new avenue opening up endless possibilities for any business and SEO is probably the most vital element of it. Optimization takes a lot of time, technical proficiency and efforts on the part of SEO companies to achieve. We hope this blog has helped you in your SEO journey!
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