Digital Agencies Launching it Own Successful Mobile App
In this FiOS Internet only compiled blogpost, we’ll discuss a tech trend that has lately taken the industry by storm: Digital Agencies launching their own in-house mobile apps. We’ll also be focusing on the commercial implications of this issue – as it pertains to both businesses and consumers.
Digital agencies are primarily B2B (business-to-business) companies. They offer customized solutions to their commercial clients. These ‘solutions’ are often marketing-oriented. Setting up company websites, and promoting them on the internet, is an example of this concern.
But although most of these agencies depend on their business customers for gaining revenue, some decide to bypass this route. They attempt to strike gold by stepping into the B2C (business-to-consumer) domain. And like any retailer engaged in selling its products and services directly to its paying customers, it enters the open market. The recent trend of digital agencies launching their own inbuilt mobile apps is an indication of this effort.
There aren’t, after all, any legal bounds on companies that require them to stick to only one type of sales outlook. Their prime motivation, of course, always hinges on earning more profits and greater revenue yields.
App that Went Viral
In 2011, a New York digital agency launched its in-house location-specific app (called Crowdbeacon) to much media and press fanfare. The story of its debut was even covered in a viral article carried on the Entrepreneur magazine. This account can be easily accessed with a FiOS Internet only connection.
This app, as the article relates, was originally intended for being sold to one of the agency’s business clients. After the offer was rejected, the app’s duo of developers convinced their boss (the CEO of Squeaky Wheel Media) to continue financing it. This project was thereafter considered the company’s internal concern; to be built using its own resources.
Crowdbeacon is a location-based app. It allows local app users to ask questions about their particular needs and aspirations. More specifically, it makes it possible for them to make informed decisions based on the answers they get.
Other Location-based Apps
Like Crowdbeacon, there are many other mobile apps available online that help in searching for local information. Loqly, Ditto and Local Mind are some prominent examples. All of these utilities are free to download and access. And once installed, they take no time in making users aware of all information streams relevant to their concerns.
Location-based apps also point towards a broader online shift in consumers’ browsing preferences. In contrast to Google searches (which can sometimes be time-consuming), they allow for quick info delivery.
One caveat of their use, however, can be a little worrying. Since query replies can be offered by anyone located in the questioner’s vicinity, they can be misleading. Many app users have even been known to submit wrong answers intentionally (by way of jest!).
A Novel White Label Solution
Location-based apps can also be used as nifty white label solutions, as they indicate businesses operating within defined areas.
Simply put, white label products are those that are produced by one company, but marketed as property by another.
Not many business enterprises have dedicated software (app) developers at their disposal. In order to see to their mobile marketing initiatives, they employ digital agencies for this purpose.
Sometimes these agencies, after creating the app, argue for a joint custody in its future profit shares. They may also request their clients to feature their own brand logos for sidelong publicity. Collectively speaking, this is how the entire ‘white label’ idea practically pans out – with intellectual property changing hands.
But with a few strings attached – to ensure a two-way flow of revenue.
Examples of Common Digital Agency Apps
As per their usual working routines, digital agencies produce a wide-ranging assortment of apps for their business clients. These can be of any thematic category, depending on the commercial leanings (industry verticals) of specific customers.
But when they go on to develop their own applications, these normally relate to analytics and customer order tracking concerns. They give elaborate lists of sums and figures, which may oftentimes only be discernible for specialists.
On some occasions, apps can be launched as separately owned businesses.
In order to download one or more of these coded utilities from a particular app store, you require a high-speed internet connection. With a fiber optic service plan – like FiOS in my area – you are more than set for any such ventures. And what’s more, you don’t need to drain your wallet in the process!
August 20, 2019
March 29, 2019