Which CMS Platform is Best for E-Commerce?
Among the various ways in which the Internet has changed our lives is the manner in which we sell and purchase stuff. With the rising popularity of e-commerce platforms retailers are now acknowledging the many ways in which it has helped them create a substantial income even with small investment.
The flexibility and customizable interface offered by the e-commerce management system have also enabled small and medium-sized retailers to take their business to the global level. This makes it very clear how the future of e-commerce is full of tremendous possibilities. The year 2016 alone witnessed 1.66 billion digital buyers globally which are further expected to reach 2.14 billion in 2021. In India itself, 120 million users are expected to make a purchase online in 2018 itself.
With many new buyers entering the market, the e-commerce industry is evolving at an unprecedented rate which makes it the best time to start with your online business. However, starting an online business requires an e-commerce platform, to begin with. Given the availability of so many e-commerce platforms, choosing the best cms for e-commerce website can be a lot of work if you don’t know where to start.
E-commerce platforms such as Shopify, BigCommerce, Wix, Magento, OpenCart, and WooCommerce etc. offer users the ease and option of creating an ecommerce platform of various type yet Magento enjoys a dominant presence in the market among others due to the high level of usability and customization offered by it. But what really makes Magento a favourite among developers for creating their ecommerce website? Here is a list of reasons that will help you understand why Magento is the best e-commerce cms platform.
- Magento is Open Source
Choosing the right e-commerce platform is of crucial importance and mostly depends on the type of business requirement. While Magento is the most preferred choice merchants and retailers can still get confused when deciding which versions to go for. Magento is available in 3 versions, which are:
- Magento Community Edition
- Magento Enterprise Edition
- Magento Go
While each version has its own benefit and unique features, Magento community edition is the most ideal choice as it completely open source and offers maximum flexibility. It also has a huge community of developers who work constantly at the core software and extensions which means that the platform is regularly updated. Instant technical support is also available in case of any problem.
It is also free to download and install. You can further modify the source code as per your website requirement and install extensions.
- Magento is Designed for E-Commerce
Unlike WordPress or Jumla, Magento is exclusively developed for e-commerce purposes. It offers e-commerce store owners the flexibility of shopping carts along with full control over the overall appearance of their online store.
Some of the core features offered by Magento focuses on building an amazing e-commerce platform are:
- User Dashboards
- Customer Segmentation
- Ease of Inventory Management
- Product bundling
- Advanced shipping and supplier management
- Allows bundling of products
- Server customization
- Built-in cross-sell and upsell provisions
- CMS option
- Hosting Freedom
Magento offer users the freedom to pick hosting services. This is a wonderful feature as you can easily switch between hosting services if you are experiencing some problem with the current one or want to upgrade to a new one. The freedom to choose hosting further suggests that you can opt for the most economical option that fulfils your ecommerce needs.
- Seo effective
It is extremely important to build an SEO friendly website especially if you have an e-commerce business. Since e-commerce website is made up of hundreds or thousands of product pages, optimizing them for SEO is not easy and often takes a backseat among other more important things. But if you have chosen Magento for your e-commerce platform you don’t really have to worry about creating SEO optimized URLs, meta tags, sitemaps, descriptions, layered navigation, and category structures etc. because Magento comes with built-in features that offer users detailed control over various SEO aspects saving both time and effort.
- Easy Integration of Third-Party Apps
Coding a completely new feature from the scratch is not always advisable as it is not only time taking but will also involve several trail and error before it is ready to be used. Using ready-made plugins are much easier on the other hand. But many e-commerce platforms don’t allow integrating third-party apps. You can only integrate the apps that are offered by the platform and many a time a significant amount of money is also charged for the same which makes it really difficult for the users to try to improve and expand their e-commerce platforms. Magento, on the other hand, makes it extremely easy to install or integrate third-party apps or plugins thus helping you build a robust e-commerce platform.
- Offers Multi-Website Support
One of the many benefits of using Magento is running multiple e-commerce stores with a single backend system. The multi-store feature is not offered by any other e-commerce platform and is unique to Magento. That’s not all. You can also choose different layouts and design for each website. This also lets you use a different domain for each e-commerce websites.
This is no doubt a wonderful feature for all e-commerce enthusiasts as it helps growing businesses to manage several websites with a single control panel. So if you have multiple e-commerce stores Magento provides you with the perfect solution to serve all your dynamic needs.
- Fast and Responsive Websites
Website speed plays a vital role in customer conversion. The loading speed of the website also affects SEO ranking. People these days have less patience and can easily lose interest if your website takes too long to load. This can seriously affect your conversion rate. Hence it is extremely important to reduce the load speed of your ecommerce store.
Magento offers faster page load speed. Along with improved speed it also offers you the perfect solution to drive more sales and grow your e-commerce business by allowing you to cache pages, retrieve important data in the blink of a second and load pages at a speed that will please your customers.
Optimizing your website for mobile is also important to offer improved user experience. If your website is not optimized for mobile you can lose a considerable portion of website traffic. Choosing Magento on the other hand makes it extremely easy to develop mobile-friendly websites offering users a wonderful browsing experience.
- Easy Customization
E-commerce business comes in all shapes and sizes ranging from large brand names to small and medium-sized businesses which are still in their nascent stage. There is also a whole range of niche and sub-categories. The growth of any ecommerce website will depend on factors such as customer service requirement, scale of operation and the niche of your business. Being an open source platform Magento allows users the flexibility to customize according to needs which are specific to their chosen industry. One of the greatest advantage of Magento is that you can always retain the robust backend of your ecommerce platform while making changes to the front end. For instance plugging in beautiful templates, modifying grids etc. will hugely add to user experience.
- Multi-Currency Support
Magento offers e-commerce users multiple payment gateway. This helps e-commerce businesses the opportunity to grow as well as expand their customer base. This is also useful if you have online stores in various countries or want to expand your business to foreign countries.
Author’s working as Content Manager with reputed SEOExperts India. He has a great passion for digital marketing and help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. He has a keen interest in Entrepreneurship, SEO optimization India, Online Reputation Management, outsource link building services, Quality Link Building, Tech Consultancy, etc.
September 26, 2018